What does a Beer Mag actually do and is it effective?
The effect of fitting Beer Mag is that less yeast, sugars and debris carried in beer adhere to the inside of the beer delivery pipe from a barrel. As a result, on average, it will take 4 to 5 times longer before there is a restrictive build up in the pipeline requiring the line to be cleaned. The big saving for a Landlord is that he can extend the beer-line pipe cleaning service to every 4-5 weeks once a line has been fitted with a Beer Mag.

Is the quality of the beer affected?
No, definitely not. Independent tests on beerline inhibitors done by the Brewers Research Foundation International (BRFI) and many other independent public houses have shown that the quality, taste and colour of the beer are not affected, IN FACT MOST DRINKERS SAY THE BEER TASTES BETTER!

Are there any other applications?
The Beer Mag also works well on individual appliances such as automatic glass washers where there is no inbuilt water softener. Scale build up in the water flow is reduced. Fit one to the mains water inlet supply line of any premises in a hard water area and the ‘whole house’ water system is treated to reduce scale build up.

Are they easy to fit and remove?
Very easy, simply place one half of a Beer Mag on one side of the beer-line and then slide the other half onto the other side making sure they cover each other. If they need to be removed for any reason just slide them apart. No beer-lines are cut at any time.

What about pumps, cellar boys, measuring globes etc?
The magnetic effect is reduced when a Beer Mag is fitted in a line where the beer is either stored for some time or pumped from a great distance. In such circumstances it may be necessary to fit a booster Beer Mag downstream of all such fittings. The total number of Beer Mags required depends on the length of the beer-line run and positioning them is determined during a cellar survey, which we will normally undertake.

Can they be fitted straight on to existing lines?
Yes, however it is essential that the beer lines are properly cleaned at the time the Beer Mags are fitted. If this is not done, the Beer Mag will be cleaning dirty lines during the first week or so and any old yeast, debris, etc could be released into the flow of beer and therefore affect the taste.

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