Crucial Trading (www.crucial-trading.com)

Crucial Trading is well established in the natural flooring markets. From their earliest days their priority has been to let the inherent beauty and strength of natural floor-coverings speak for themselves.

Natural fibres are naturally strong. Traditionally used for a multitude of purposes, they are tried and tested materials that lend themselves well to use as floor-coverings. Grown, washed, dried, sometimes dyed, all largely by hand, they provide a vital resource for the often-deprived third-world areas in which they grow.

Natural tones and textures predominate but colours are increasingly an option, used either on their own or as accents. Crucial provide an excellent made-to-measure rugs with an extensive choice of bindings.