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Google Panda

Google Panda is a filter that prevents low quality sites and/or pages from ranking well in the search engine results page. The filter's threshold is influenced by Google Quality Raters.[9] Quality Raters answer questions such as "would I trust this site with my credit card?" so that Google can distinguish the difference between high and low quality sites.[10]

The Google Panda patent (patent 8,682,892), filed on September 28, 2012, was granted on March 25, 2014. The patent states that Google Panda creates a ratio with a site's inbound links and reference queries, search queries for the site's brand. That ratio is then used to create a sitewide modification factor. The sitewide modification factor is then used to create a modification factor for a page based upon a search query. If the page fails to meet a certain threshold, the modification factor is applied and, therefore, the page would rank lower in the search engine results page.[11]

Google Panda affects the ranking of an entire site or a specific section rather than just the individual pages on a site.[12] Google says it only takes a few pages of poor quality or duplicated content to hold down traffic on an otherwise solid site, and recommends such pages be removed, blocked from being indexed by the search engine, or rewritten.[13] However, Matt Cutts, head of webspam at Google, warns that rewriting duplicate content so that it is original may not be enough to recover from Panda, the rewrites must be of sufficiently high quality, as such content brings "additional value" to the web. Content that is general, non-specific, and not substantially different from what is already out there should not be expected to rank well: "Those other sites are not bringing additional value. While they’re not duplicates they bring nothing new to the table."

Article Date: 09/09/2015